Unity Software Inc on Monday rejected gaming software company AppLovin Corp's $17.54 billion takeover offer and said it would go ahead with its deal to purchase mobile app monetization software ...

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...

AppLovin (APP) is seen as the “dominant” player in the mobile advertising space, even as Unity (U) is undergoing a “successful turnaround,” Wedbush Securities said. “AppLovin currently has a ...

Unity is an extremely powerful and flexible tool for game developers that makes it easy to build apps and games on Android and across platforms. It is, in fact, the most popular game engine on the ...

Unity Technologies has launched an update that makes it easier to insert augmented reality features into native mobile apps and games. The update for Unity 2019.3 comes after Unity announced its AR ...

Starting today, some developers can use the popular software Unity to make apps and games for Apple’s upcoming Vision Pro headset. A partnership between Unity and Apple was first announced during ...