Choosing a car's color feels like a simple decision, but researchers and marketers have spent decades studying why certain ...

The famous Henry Ford’s “A customer can have a car painted any color that he wants so long as it is black” still holds water today, even though modern technologies allow cars of today to be ...

In a world full of color, most people prefer black and white—at least when it comes to cars. For a second consecutive year, white is the most popular color for new cars, according to the 2012 DuPont ...

An analysis of the North American automotive landscape over the last three decades reveals a stark shift in consumer and dealership purchasing behavior, resulting in a market heavily dominated by ...

If you’re a fashion-forward car shopper, get ready to accessorize around bronze, coppery colors as automakers move away from the white, black, silver and gray shades that have dominated the market.

Forbes contributors publish independent expert analyses and insights. Auto journalist and traffic safety/road rage expert. This article is more than 6 years old. The first time I understood that a car ...

Axalta, a market leader in automotive paint coatings, has declared that Gallant Gray is the automotive color of the year. It will showcase the dark shade of gray at events next week in Detroit during ...

Can't decide on a car color? This futuristic BMW might be the answer. This video showcases the iX Flow, a concept vehicle ...

White remains No. 1 color globally. Metal shades such as gold, bronze and copper increase in popularity. Overall use of color is on the rise. PPG introduces 64 new colors at annual automotive color ...

MEXICO CITY, June 25, 2020 /PRNewswire/ -- Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, today announced the results of its second annual National Automotive Color ...