We all want to know how to make our makeup last longer and look better, no matter what we're up to. Whether you're trying to make your Halloween makeup last all night, or you want to keep foundation ...

Real talk: it wasn’t until recently that I actually understood what “baking makeup” really meant. No, it’s not makeup products that are baked in the oven (haha!). Baking makeup is actually a technique ...

In the age of the iPhone, looking photogenic all the time is almost a necessity. As such, it's important to mentally prepare a makeup look or two that works for even the most intense days. Scrolling ...

Baking has taken over YouTube and Instagram as one of the biggest beauty trends of the year! And no, if you're confused, this doesn't involve mixing, batter, or cookies. It's a makeup technique, ...

If you're not quite sure what baking is — and I don't mean cookies — this is the next makeup trend you need to know about. "Baking," or "cooking" makeup is an older technique often used in drag makeup ...

Setting under the eye conceals flaws making the total look clean. It's essential to set the undereye especially when prone to dark circles which should made to transition smoothly with the rest of the ...

Move over strobing and clown contouring, if you're not already 'baking' or 'cooking' your concealer, here is what you need to know about the makeup technique that's having a social media moment. It's ...