How can companies get a picture of what their customers want without relying solely on in-person or remote focus groups? The focus group traces its origins back to the mid-1940s. Its death has been ...

AI’s edge may come not from more consumer data, but from better signals on consumer emotions, expectations and intentions ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

Although inflation has shown signs of cooling in recent months, financially constrained consumers and a shortened 2024 holiday shopping season is projected to pose challenges for retailers. In ...

ATLANTA--(BUSINESS WIRE)--Fullstory, a leading behavioral data company, today launched Data Direct, a new solution that syncs clean, structured, AI-ready behavioral data to a company’s destination of ...

The ability to mine large amounts of data to study how users act offers long-reaching business benefits and risk reduction opportunities. You’re shopping for a car. You visit a manufacturer’s website ...

We all understand that there is tremendous value sitting within big data. We can debate whether or not it’s the new oil, but clearly, data scientists can tease out incredible behavior patterns from ...