American shoppers are looking beyond simple discounts in 2026, and grocery loyalty programs are becoming a key tool to reduce ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. What does it take for loyalty programs to stand out in 2024?

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

The strongest supermarket programs offer more than digital coupons. In 2026, the best options combine personalized prices, ...