Marketing Week

Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content

The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on ...
The Drum

Burberry first to create a 'Snapcode' on its products to nudge shoppers onto Snapchat Discover

Burberry is the first brand to use Snapchat’s QR-style ‘Snapcode' feature to give people access to exclusive content when they are in-stores. Burberry has today (4 April) revealed the advertising ...
MediaPost

Burberry First To Use A 'Snapcode'

The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on ...
Retail Week

Breakfast briefing: Retail news on Co-Op and Burberry

Retail news round-up on April 5, 2016: Burberry taps Snapchat’s QR-style ‘Snapcode' feature, and Co-op eyes opening 100 stores before this year end. The Co-Operative Group has announced that it is ...
InternetRetailing

Burberry uses Snapcodes to direct shoppers to Snapchat in marketing first

High-end fashion house Burberry , a Top250 retailer in the IRUK Top500 2016 research, has become one of the first UK retail brands to try out Snapchat’s Snapcodes, marking something ...