Just a year ago, Colgate toothpaste seemed to be on the verge of ending the 25-year reign of Crest as the nation`s best-selling dentrifice. But today, executives at Procter & Gamble Co., Crest`s maker ...

One of my daughters came home with a new tube of toothpaste the other day and ruined my week. It had been one of those weeks anyway, and my peace of mind did not really require an introduction to a ...

Colgate has been banned from using a misleading 'much' whiter claim about one of its toothpaste products. Watchdogs banned the internet ad for Colgate Max White One Optic toothpaste following a ...

NEW YORK (Reuters) - Colgate-Palmolive Co. on Thursday warned counterfeit "Colgate" toothpaste that may contain a toxic chemical had been found in discount stores in four U.S. states. "There are ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year. Every year, Americans toss a billion tubes of ...

A headline warns consumers about triclosan, an ingredient in some consumer products: "If you are using this toothpaste .... throw it away immediately!" Facebook users flagged the Nov. 28 story on ...