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Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact. The rise of increasingly smart contextual ad solutions is enhancing the way brands engage with ...