A founder's data shows a decline in the performance of ads created by AI were much less effective than human-made ones, ...

Overall, AI is expected to unleash the creativity of Sony Interactive Entertainment’s studios, power a more curated and ...

Epic Games has revealed a new tool for Unreal Engine 5.8 which allows generative AI large language models (LLMs) to plug into ...

The projects include work from 'Maya and the Three' director Jorge Gutierrez, former Nickelodeon exec Albie Hecht and Buzzfeed Studios.

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

Session Topic] This session shares practical experience in integrating generative AI into game narrative design, highlighting ...

It can be very dangerous to use generative AI these days, even if you're responsible for a beloved, critically acclaimed title. Baldur's Gate 3 developer Larian and Clair Obscur: Expedition 33 ...

Université de Montréal researchers led a large-scale study that pit 100,000 humans against the current leading generative AI models in an attempt to assess the creative power of both. It's the largest ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

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