HubSpot last week triggered a firestorm among customers after announcing a plan to use some of the data they store with ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Once a promising but mostly supportive tool, artificial intelligence now stands at the center of how businesses manage and interpret customer data. Its capabilities are reshaping industries, enabling ...

As customer expectations evolve, leveraging data and technology is essential for creating seamless, personalized experiences. By using tools like predictive analytics, AI-driven insights and customer ...

App and website hosting giant Vercel on Thursday said hackers had accessed some of its customers’ data before the company discovered its recent data breach, suggesting that this incident may have ...