Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...

Retailers should rethink their loyalty strategies to meet consumer expectations of providing real-time value and instant ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

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New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

GetJacked, a technology company focused on customer loyalty solutions for Shopify merchants, today announced the expansion of its Progressive Rewards platform, introducing a new model that allows ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Bunnings has launched a new loyalty program targeting tradies and business customers. The new PowerPass Pro Rewards scheme ...

JetBlue has partnered with ClarityPay to launch a pay later program allowing customers to earn TrueBlue loyalty points while ...