The math is now obvious to anyone running a direct-to-consumer (DTC) brand. Customer acquisition costs have risen sharply, with 88% of subscription brands reporting higher acquisition costs in 2025 ...

Get lessons in leadership and setting boundaries from renowned health expert Dr. Drew Pinsky and serial investor Kim Perell on this episode of Entrepreneur Therapy. Amy Beckley, founder of Proov, ...

When e-commerce teams talk about “retention,” they usually think about what happens after someone buys: onboarding flows, replenishment reminders, CRM campaigns and loyalty tactics. But in my time as ...

For all kinds of businesses, in all industries, and of all shapes and sizes, finding and attracting customers has long been a primary area of focus. And certainly that makes sense. Without customers, ...

Churn is often reported as a number, a percentage or a dashboard metric reviewed at the end of the month. But in a subscription business, churn is not just a customer metric. It is a delayed revenue ...

Customer retention has never been more important to an organization’s bottom line, but achieving it means doubling down on the connection between employees and customers. Here’s why it works, and how ...

Ryan Dohrn is a billion-dollar sales coach, Emmy winner and keynote speaker. He has trained over 50,000 sales professionals since 2008. Most organizations love to talk about growth, and in almost ...

Google has introduced new capabilities within its new customer acquisition goals, including high-value customer bidding and retention targeting. Most Google Ads strategies still treat new customers as ...