Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

Cause + Effect Strategy (CES), a strategic integrator and services firm specializing in data-driven transformation, and ...

Leon Gordon is a leader in data analytics, a current Microsoft MVP based in the U.K. and a partner at Pomerol Partners. As an experienced leader in data analytics, I truly believe that data is one of ...

In early November, the U.S. Department of Defense released its 2023 Data, Analytics, and AI Adoption Strategy. The goal of the documentation is to unify previous strategic guidance and enable stronger ...

The Defense Information Systems Agency (DISA) published its data strategy for fiscal years 2025-2027 on March 4. DISA’s goal is to optimize its network, enhance cybersecurity and leverage artificial ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

For many organisations, the promise of artificial intelligence (AI) is being undermined by a fundamental problem: their data isn’t ready for it. This can lead to conflicting metrics and inconsistent ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

As corporate planning shifts from subjective management to rigorous measurement, advanced data architecture is driving substantial profit increases and cutting ...

As the Q1 earnings season wraps, let’s dig into this quarter’s best and worst performers in the data analytics industry, ...