Google has a problem. The more the world moves to apps, rather than the web, the harder it becomes for the search company to monetize mobile. According to Nielsen, we spend dramatically more time with ...

For developers and users, mobile deep linking has been a fantastically anticlimactic technology. Deep linking has existed since iOS 2.0, a time when fewer than 1 in 10 of us had a smartphone and ...

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can ...

The concept of deep linking has been around for a long time; first appearing commonly in media around 2006 to describe the growing practice of providing Google (and other search engines) with ...

At Apple’s WWDC even on Monday, Apple announced many search related features but also touched on the new and improved iOS 9 method for App Deep Linking. Deep linking is a way for app developers to ...

Private investors are continuing to plow cash into deep-linking startups, with Branch Metrics Inc. becoming the latest to secure backing from investors, who said they believe the technology fixes ...

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand ...