The year is 2012 and you're scrolling on Twitter when you come across a series of photos of Kim Kardashian that stop you in your tracks. In them, she is giving her followers a peek behind the curtain ...

Look up “cut crease tutorial” and you’ll see a million faces of beauty vloggers that are different, but the same. A uniform, airbrushed makeup look has become the new normal: Thick, ombré block ...

When YouTube tutorials first became “a thing,” my artist friends would spend hours watching vloggers like NikkiTutorials and Jaclyn Hill contour, blend, and bake. Little did they know, I had already ...

Welcome to Beauty In A Tik, where each week we put TikTok's viral beauty hacks and innovative trends to the test. One beauty movement that continues to evolve, however, is contouring. The makeup ...