For years, digital advertisers have relied on the native tools within DSPs to optimize campaigns—often using generic, one-size-fits-all performance metrics. But as budgets tighten and expectations ...

The tech company says it doesn’t want to punish users for using AI tools — only for posting low-value content that lacks original insight, expertise, or perspective. The platform is using “AI solving ...

Personal LinkedIn posts written by a human, on a personal account, with a real opinion attached to a real face, is the format the algorithm is rewarding. If you have been outsourcing your LinkedIn to ...

An artificial-intelligence algorithm that discovers its own way to learn achieves state-of-the-art performance, including on some tasks it had never encountered before. Joel Lehman is at Lila Sciences ...

A key question in artificial intelligence is how often models go beyond just regurgitating and remixing what they have learned and produce truly novel ideas or insights. A new project from Google ...

Artificial intelligence has moved quickly from experimentation to real use inside the finance function. Controllers, chief accounting officers and CFOs are being asked to evaluate how AI can support ...

New editorial logic behind every clip format means marketing agencies and content teams stop getting generic cuts, and finally get footage that matches the platform and the moment. ZUG, CH / ACCESS ...

California is taking aim at algorithms used by insurers to make prior authorization and other coverage decisions with a new law that will put limitations on how artificial intelligence (AI)–generated ...

This article was co-authored with Emma Myer, a student at Washington and Lee University who studies Cognitive/Behavioral Science and Strategic Communication. In today’s digital age, social media has ...