One of the biggest, scary enigmas in digital marketing is Google’s algorithm used to rank search engine results. It’s a Da Vinci’s Code of sorts that leaves many of us scratching our heads. But alas, ...

2018 is set to be a busy year for marketers and Google RankBrain is the next development that marketers need to be aware of. RankBrain was first introduced in 2015 but the algorithm is constantly ...

In this video, we examine how Google Autocomplete functions and its underlying purpose. Key topics include the algorithm's workings, influenced by factors such as RankBrain, search history, location, ...