How to Make AI Data Centers More Sustainable

We can design, build, and operate data centers in ways that align with our climate goals and societal values, writes Sasha ...
ZDNet

Beware of AI 'model collapse': How training on synthetic data pollutes the next generation

To feed the endless appetite of generative artificial intelligence (gen AI) for data, researchers have in recent years increasingly tried to create "synthetic" data, which is similar to the ...
PC Tech Magazine

From Data to Experience: How Brands Use Synthetic Personas to Create High-Impact Campaigns

In today’s digital-first economy, brands have access to more consumer data than ever before. Yet having data is not the same ...
CMS Wire

Google’s Meridian Is Here — And It’s Changing CMOs' Marketing Budget

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...