A year-long pilot that uses blockchain to improve online advertising efficiency has yielded promising initial results, according to IBM CMO Michelle Peluso. The project has already reduced pennies on ...

In testimony before a congressional committee, IBM's Jerry Cuomo warned against over-regulation because of cryptocurrency volatility, said the government should embrace the distributed ledger ...

There are lots of interesting blockchain developments in digital marketing, but no one's made a big breakthrough – at least, ...

IBM just acquired Confluent for $11 billion. When I was at IBM, I watched enterprises struggle with the same problem over and over again. Their data was always a step behind their decisions. This ...

Forbes contributors publish independent expert analyses and insights. There was a time when blockchain was the technology that big enterprises watched from the sidelines. That era is over. Today, some ...

Fefe Demeny explains what a blockchain is, a digital ledger that has revolutionized the world of finance due to its decentralized model. Imagine a notebook that everyone in the world can see but no ...

Imagine a notebook that everyone in the world can see but no one can erase. Now imagine that this notebook isn’t stored in just one place, but copied and constantly updated on millions of computers at ...