Instagram is overhauling its recommendation algorithm for Reels to boost "original content" in a move that will have significant implications for aggregator accounts and others that primarily repost ...

Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests. Instagram expanded its Your Algorithm controls to the main feed. This update ...

The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels. Instagram launched Your Algorithm in the U.S. today, a ...

One thing many Instagram users, and social media users in general, would want is control over the hidden algorithm that's constantly on the lookout for what new content to feed. While absolute control ...

Instagram head Mosseri previewed new ways to access Your Algorithm via gestures and per-Reel buttons. Users still want a chronological feed of people they follow. Instagram head Adam Mosseri previewed ...