This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy tanker ...
The environmental group Greenpeace put out a video over the summer featuring an awesome Arctic landscape built entirely out of Legos. In it, a Shell-branded Lego oil rig spills, flooding artfully ...
See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A campaign by environmentalist group Greenpeace, including a video ...
Everyone loves LEGOS. If you don’t love LEGOS, you’re a monster and have no business living in this world. LEGOS are the perfect toy. They’re affordable, easy to clean up, and they allow children to ...
STOCKHOLM - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell (IW 1000/2), bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil ...
In the latest case of corporations distancing themselves from environmental troublemakers, Lego announced Thursday that it’s ending its partnership with Shell. The decision came after a summer of ...
Danish toy company LEGO plans to end its promotional deal with oil giant Royal Dutch Shell following an aggressive Greenpeace campaign attacking the relationship. The Greenpeace campaign attacked ...
October 9 2014 was a big day in eco-activism: Lego announced that it would not renew a product-placement deal with Shell, following concerted pressure from Greenpeace as part of a campaign to ban ...
Remember how Shell was trying to keep a good image through its partnership with Lego, the world’s biggest toymaker? Well, that is over now, as the Danish company just announced they decided not to ...
Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over the oil giant’s drilling in the Arctic. A Greenpeace video criticizing the marketing deal went viral, ...
Lego's brand partnership with Shell is ill-judged, argues Katie Collins Greenpeace has created a parody video entitled Everything is NOT awesome as part of a campaign to bring to an end Lego's brand ...
Environmental activists are throwing bricks at the Lego-Shell Oil partnership. Since 2013, the two Dutch companies have been engaged in a very lucrative cross promotional exchange — worth an estimated ...