Private label products are purchased by a retailer from a manufacturer and sold under the retailer's own brand. Private label brands, also known as store brands, compete with national name brand ...

If your company is considering selling products under its name or adding new products to its current lineup, private labeling may be a good option for you. Private labeling allows you to outsource the ...

Nutrition labels are potentially a major instrument for enabling consumers to make healthier food choices, but current insights into how nutrition labels are used by consumers in real-world shopping ...

We need to look past the colours, pictures and cleverly crafted claims. Art Allianz/Shutterstock The colour of food packaging can influence our perceptions of how healthy a food is. A recent study ...

Ellie is an award-winning investigative reporter who has written about retail issues at Which? for more than 12 years. Save article Set as preferred source Where food comes from is important to most ...