Performance Max is getting a more automated option to help you build campaigns. Also, new goals should aid in better customer targeting. The most automated type of Google Ads campaign is getting even ...

Google is adding generative AI features to its Performance Max ad platform. The new capabilities will help marketers quickly create and customize text and images for ads. Google aims to make ad ...

Google will roll out generative AI for Google Ads Performance Max and a new Google Product Studio. The company announced these two recent changes at Google Marketing Live, in addition to all the other ...

The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance. Less than two weeks ago ...

LAS VEGAS, NEVADA - JULY 04: Sphere lights up for the first time in celebration of Independence Day on July 04, 2023 in Las Vegas, Nevada. The 366-foot-tall, 516-foot-wide venue, the largest spherical ...

The annual Adobe MAX conference has traditionally focused on the creative community, and this year had plenty to please that audience. But the event in recent years has increasingly spoken to ...