The TV measurement aisle is due for a cleanup. And NBCUniversal is sending a mop in the form of a new “Currency Council,” the company announced during a press conference in New York City on Wednesday.

Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma, auto and other advertisers better measure ad campaign performance — such as mobile ...

Re-TRAC Connect and The Recycling Partnership, Falls Church, Virginia, have launched the first phase of the Municipal Measurement Program (MMP). MMP is designed to provide municipalities with a ...

Scientific by Pinterest launches a measurement partner program to improve attribution, incrementality, and optimization across CTV.

The partner program - intended to help advertisers discover measurement partners deemed trustworthy by Pinterest - is backed by tvScientific, a performance ad platform that allows brands and apps to ...

Effectively managing cybersecurity programs is a bottom-line issue. Learn how to provide specific, measurable metrics targeted to your stakeholders. When it comes to measuring the performance of their ...

A clear plan around measurement acts as your North Star. That was the very real response I got many years ago from the VP of L&D at Novartis when I asked her about her measurement strategy. And in ...

In May 2022, the Facility for Rare Isotope Beams (FRIB) at Michigan State University (MSU), launched its precision measurement program. Staff from FRIB's Low Energy Beam and Ion Trap (LEBIT) facility ...

PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...