Meta Introduces a Big New AI Model for the Agentic Age

Meta launches a new AI coding model, Muse Spark 1.1, which is priced aggressively, CEO Mark Zuckerberg said. He called out rivals' "extreme" pricing.

By Harshita Mary Varghese and Katie Paul July 9 (Reuters) - Meta Platforms on Thursday released long-awaited developer access to its Muse Spark AI alongside an upgraded version, pitting it directly against the business models of Anthropic and OpenAI in charging for use of its AI model.

Meta is doubling down on AI agents with Muse Spark 1.1, a model that doesn't just answer questions — it can use apps, browse the web, and even operate your computer to complete tasks on your behalf.

Meta is betting that cheaper AI can beat ChatGPT and Gemini, launching a powerful new model that's 75% cheaper than rivals.

After reentering the AI race with its first in-house Muse Spark model in April, Meta is now opening up the doors to developers with a new model that can plug into AI coding software with the new Meta Model API.

Meta is upgrading its Muse Spark artificial intelligence model under the leadership of AI chief Alexandr Wang.

Shares of Meta rallied on Thursday following the launch of a new AI model and reports of a big custom-chip milestone.