Evangeline Rose, University of Maryland, Baltimore County; Kevin E. Omland, University of Maryland, Baltimore County, and Thomas Mathew, University of Maryland, Baltimore County (THE CONVERSATION) A ...
We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these testing methods started back in the 1700’s with the answer for scurvy? It’s time ...
A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...
In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.
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