The gist of O2O is that, while a large part of traditional brick-and-mortar retail sales can be replaced by e-commerce, there are elements to physical shopping that cannot (or should not) be ...

LAS VEGAS — Tire dealerships concerned about competition with online tire sales should look at the trend as an opportunity to build in-store traffic by developing an O2O (online-to-offline) strategy.

It would seem the hype in the lead-up to Singles Day was justified, with Alibaba posting a record $17.8 billion in online sales, easily surpassing the $14 billion record set in 2015. A startling ...

Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. Over the past 20 years, online shopping has evolved from an ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. China’s e-commerce industry is no longer just about selling goods on the internet. As internet penetration has ...

O2O commerce allows you to go after both ecommerce and retail markets at the same time. Instead of brick-and-mortar retailers reaching just one type of shopper (those within close proximity to the ...

Online to offline (“O2O”) commerce is all the buzz right now. Last year, when Alibaba invested over $3 billion in the technology, the media took note and journalists around the world began discussing ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Consumer demand for convenience and restaurateur demand for low-cost marketing should underpin long-term growth ...

Editor’s note: With the growth of local commerce on the Web, the links between online and physical commerce are becoming stronger. In this guest post, Alex Rampell, the CEO and founder of TrialPay, ...