Future competition not only exists in the products and channels, but also exists in the resource integration and terminal consumers. O2O mode is new commerce model which does a deeper explore to the ...

Despite its exceptional growth and the role it has played in transforming the retail landscape, ecommerce only accounts for about 5 percent of all retail sales. The main reason the majority of ...

In 2018-19 when O2O retail started picking up as a buzz word among marketers as well as retailers, the world seemed utopian. But who knew that COVID-19 could play such a vital role in the tectonic ...

In September 2012, Pony Ma announced in Beijing that Tencent, with its 200 million WeChat users combined with its ability to provide e-commerce and payment services, would launch a foray into the O2O ...

Abstract: This paper, based on the theories of O2O and fresh products, analyzes the advantages of O2O model on fresh products. And then, it points out the problems of domestic fresh products O2O model ...

Abstract: In order to solve the problem of the differentiation of sports products, it is mainly focus on the aspect of sports products after-sale service, designs O2O customers domain ontology model, ...

Previously in this series, we discussed how Alibaba (BABA) seeks to give Tencent (TCEHY) some stiff competition in the food-delivery market. This market allows these companies to leverage the growing ...

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