In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive growth and efficiency. Anyone who isn’t actively evaluating new AI tools to improve or ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

These issues may not all have the same solution, but I’d argue that a top-tier tracker that helps you stay organized and makes it simpler to report to stakeholders will essentially eliminate these ...

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...