Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready ...

Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple. Recently, I came across a couple of online PPC guides that suggested ...

With recent economic changes, many marketers are finding themselves back in charge of PPC. Here are some dos and don’ts to help you get your footing. Over the past weeks, we’ve seen major economic ...

LOS ALTOS, Calif., Aug. 05, 2020 (GLOBE NEWSWIRE) -- Powerful search engine marketing in 2020 has expanded far beyond running simple Google Ads against a set of keywords. Pay-per-click (PPC) marketing ...

Ben Pfeiffer is the President and CEO of Rank Smart Search Marketing, an organic search engine optimization and marketing firm. He is an industry veteran, writer, and speaker with over 12 years ...