Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork ...

Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

Richie Etwaru, Co-founder & CEO of Mobeus, is an evangelist for the probabilistic math revolution and a pioneer in emerging technologies. I’ve spent decades building software. Early on, it was simple: ...

Figure 1: Research by two computational neuroscientists at RIKEN suggests that chaotic dynamics that exhibit the butterfly effect could play a role in how the brains ...

Probabilistic thinking is crucial in investing because it helps you deal with uncertainty of outcomes, according to the Chief Investment Officer (CIO)-Equity at the country’s largest mutual fund house ...

Niigata, Japan - Human society includes various minority groups. However, it is often difficult to know whether someone is a minority member simply by looking at the person, as minority traits may not ...