Government intelligence agencies have their own galaxies of acronyms worthy of ad tech. The IC, for example, as the intel community refers to itself, has HUMINT (info collected by humans), GEOINT ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ming Wu, chief revenue officer at ...

Digital advertising, powered by programmatic data, has made marketing at scale accessible for small businesses. Before digital, limited budgets and resources made it difficult for small businesses to ...

Last year closed out with the release of a new Association of National Advertisers survey, revealing that a third of marketers (35%, up from 14% in 2016) have sought to expand their in-house ...

Data is the name of the game in today’s marketing world, and the savvy marketer makes use of every data resource to improve every marketing channel, including the medium of the moment: programmatic.

SAN FRANCISCO--(BUSINESS WIRE)--Snorkel AI, the data-centric AI company, introduced the Foundation Model Data Platform, powered by its unique programmatic data development approach. With Snorkel AI's ...

We all face choices throughout our lives on whether to hire someone or tackle a job ourselves. We might decide to paint our bedroom rather than engage a painter or spackle the ceiling ourselves ...

Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients' digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous ...

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to better understand the value of their customers. Major ...

Advertisers can target digital ads to prospects from their databases to support direct mail initiatives, or as a standalone initiative. Marketers can derive more value from their CRMs and other ...

Procter & Gamble is testing the idea of Performance Marketing Retail Partnerships and asking retailers across Europe, India, the Middle East and Africa to share their customer data to help the company ...