Anaphora today announced the availability of Anaphora Events on SAP Store , the digital marketplace for solutions from SAP and its partners. With this solution, organizations can manage events ...

SAP's CX pursuits are flying under the radar - but does that mean SAP lacks a CX strategy or commitment? Check out my review of SAP's latest CX moves, including a catchup with Ritu Bhargava, President ...

Few topics are as divisive to enterprise pundits as SAP's CX pursuits. Whether you thought SAP had abandoned CX or was perhaps in stealth mode, SAP's plans to acquire omni-channel player Emarsys ...

SAP today at its CX Live virtual event introduced generative artificial intelligence capabilities across the SAP Customer Experience portfolio, including SAP's natural-language generative AI copilot ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

SAP Lab France, the R&D subsidiary of enterprise software company SAP, today, opened its first AI customer experience centre. SAP says the new centre, unveiled at the SAP EMEA Partner AI event, was ...

WALLDORF— SAP SE (NYSE: SAP), a global leader in enterprise cloud solutions, today announced new generative AI capabilities across the SAP Customer Experience portfolio, including SAP’s ...

Sameer Patel is transforming the customer experience (CX) for software giant SAP’s clients. We spoke recently about the changes occurring for CMOs today and their impact on both the role and the ...