Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

Although SAP has been majorly targeting large scale enterprises, the company has launched various suites that pertain to the other sectors and all scales of businesses as well. The SAP Hybris is one ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

SAP has given customers a peek into how it will compete with the likes of Oracle and IBM in the growing market around CEM (customer experience management) software with the acquisition of commerce ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...