Avis Europe selected IBM SPSS predictive analytics to develop customer profiles and segment its data more accurately. The software enables the company to create targeted and cost effective email ...

Predictive analytics can be applied to a variety of areas in order to make decision based on large amounts of data. Examples include reducing credit risk, generating relevant 'upsell' suggestions, and ...

Two of IBM’s most popular analysis products, the Cognos Business Intelligence and the SPSS predictive analytics package, are headed for the cloud, the latest in an ongoing push by IBM to port its vast ...

Predictive analytics, also know as data mining, is used to analyze information such as sales of consumer goods to identify trends and patterns and predict future outcomes. A retail chain could analyze ...