Social media algorithms are increasingly revealing users' sexual orientation or gender identity before they have consciously ...

But the real question is: connected to what? Parker Woodroof, Ph.D., a social media expert and associate professor of marketing at the Collat School of Business at the University of Alabama at ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...

Social media apps regularly present teens with algorithmically selected content often described as "for you," suggesting, by implication, that the curated content is not just "for you" but also "about ...

Social media platforms use complex algorithms to decide what content appears on each user's feed. These systems are designed to filter massive amounts of posts and prioritize the ones most likely to ...

Ever wonder why your social media feed seems to “read your mind?” One minute, you’re watching a video about travel, and suddenly, your feed is filled with flight deals and hotel recommendations. It’s ...