Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

The tracking code uses the endpoint /slid.json. The endpoint doesn't have to exist for the system to pick up the data in your server logs, but it is better to place the file in your root directory so ...