It might be the long sought solution for click tracking in stores. Or it might be another customer tracking technology that takes a long time for retailers to understand and adopt. Whatever it turns ...

The way business is done has changed; retailers are increasingly leveraging smartphone apps to enhance the shopping experience, streamline operations, and boost sales. These apps, which many users ...

Nearly 80% of “organizations use AI in at least one business function,” which is a big leap from just 20% in 2017. That kind of growth isn’t surprising. Over the past several years, AI has moved from ...

Pricing is beyond numbers. It's a powerful tool that shapes customer perception, predicts behavior and communicates your brand's identity. Every day, a new e-commerce store pops up and makes it even ...

Developed during 2010, ChoiceStream’s CRUNCH solution is a custom audience targeting platform designed to help online advertisers target new prospects in a more effective, efficient manner using ...

A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ) CMO Yaniv Zukerman explains that while retailers have become highly proficient at tracking transactions, pricing and inventory, they have steadily lost ...

IGD shopper sentiment tracking reveals a clear opportunity for retailers to drive event-led sales during the 2026 World Cup, ...

NEW YORK — Surveys of more than 5,300 consumers between May 2023 and August 2024 revealed 75% plan to shop differently in 2025, 46% expect to purchase more store brands and 41% will use more coupons.

LONDON--(BUSINESS WIRE)--Kantar’s Worldpanel, the global experts in decoding shopper and consumer behaviour, announces that it will expand its UK grocery panel by 83% to cover 55,000 households, ...

IGD’s shopper insights show that the majority of World Cup viewing will take place in the home, supporting grocery-led missions. Demand for hosting, sharing and group occasions is likely to grow as 81 ...

Visual attention underpins the ways in which consumers perceive, process and act upon marketing stimuli in environments ranging from physical stores to digital and immersive worlds. Research in this ...