Airline loyalty programs often keep members in the dark about how much their points and miles are worth. The free flights and elite status perks offered by airline loyalty programs are ultimately ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

More than 40 years ago in 1979, Texas International Airlines introduced the first modern frequent flyer program, “Payola Passes,” to thank its customers who were “heavy” travelers. Fast forward a ...

American shoppers are looking beyond simple discounts in 2026, and grocery loyalty programs are becoming a key tool to reduce ...

Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

When it comes to building a successful loyalty program, emotional connection is key, according to a new report from Gale, a business agency which provides insights to brands. Programs with an active ...

American Airlines has made a controversial loyalty program change. Airline loyalty programs increasingly operate as major revenue centers beyond just customer rewards. Frequent flyer programs are ...