Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement. In 2026, AI is no longer something marketers are debating. It’s actively ...

AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system ...

This week, the paid media world focused less on new tools and more on what’s changing beneath the surface. Google expanded Performance Max into a new channel and offered long-awaited reporting ...

For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside their campaigns like bid strategies, keyword ...

Ginny Marvin shared details on AI Max, AI Search ads, measurement and first-party data in a wide-ranging Q&A.

In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and creative. Because the human brain processes visuals far faster than text, ...