Even as variable data printing (VDP) capabilities perennially failed to become the next big thing in the industry as a whole, the original business model for success has endured. This archetype is an ...

Variable data can help your customers increase direct mail response. Have you communicated the value of VDP to your customers? A direct mail piece is an effective way to reach out, engaging them with ...

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XMPie on Monday announced uDirect for Adobe InDesign CS. The Mac and PC-compatible software enables InDesign users to produce personalized Variable-Data Print (VDP) documents. It’s a standalone ...