Netflix Inc. has begun using artificial intelligence video generation software from startup Runway AI, testing the waters with a technology that’s controversial in Hollywood. Netflix is currently ...

Is Anything Real? Netflix Is Now Using Generative AI Tools for Visual Effects The video streamer used AI tools to show the collapse of a building in the Argentinian show The Eternaut. The sequence was ...

Netflix used generative AI in an original, scripted series that debuted this year, it revealed this week. Producers used the technology to create a scene in which a building collapses, hinting at the ...

Streaming slop, meet AI slop. Netflix is bragging that, for the first time, it’s used generative AI in one of its original, scripted TV shows, Ars Technica reports, signaling its championing of a ...

Argentine actor Ricardo Darín in the Netflix show The Eternaut Netflix says it has used visual effects created by generative artificial intelligence (AI) in one of its original TV shows for the first ...

During the third quarter of 2025, Netflix shared in its shareholder letter that it has implemented digital de-aging techniques using generative AI combined with volumetric capture technologies. One of ...

Netflix is now using AI-powered text-to-video generators to cut visual effects (VFX) costs, co-CEO Ted Sarandos revealed in an earnings call this week. Sarandos didn't name the AI tools but said they ...