MarTech on MSNOpinion
The real risk of AI is marketing commoditization
AI can speed up every marketing team. The bigger challenge is avoiding commoditization when everyone uses the same tools. The ...
Many industries, including advertising, are becoming saturated with competitors of all sizes, to the point where the products and services we produce and provide, are becoming commoditized.
As cost per bit keeps dropping, and commoditization continues, we might find ourselves in a precarious position on bandwidth. Networking is pervasive today because cost per bit has plummeted.
AI agents and so-called “super signal aggregators” are being framed as the saviors of premium publishers and advertisers who prioritize high-quality media. But these technologies could perpetuate ...
The release of Gemini 2.5 Pro, DeepSeek V3, and advancements from AI leaders like OpenAI and Microsoft has reignited a critical debate: is artificial intelligence (AI) becoming commoditized? With the ...
As DoorDash moves into new lines of business, delivery services from apps are starting to overlap - but one analyst notes 'good companies run these kinds of experiments' DoorDash's autonomous delivery ...
AI-driven CapEx by Big Tech is triggering a historic shift from growth to value, favoring physical assets over digital moats. Massive AI infrastructure spending—over $1 trillion by 2027—compresses ...
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