The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, ...

Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...

The company has topped its competitors in in total digital views for more than 21 straight quarters, per data from Comscore. ...

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology When you purchase through links on our site, we may earn an affiliate commission.

Add Yahoo as a preferred source to see more of our stories on Google. Comscore and its former CEO Serge Matta were charged Tuesday by the SEC with engaging in a fraudulent scheme to overstate revenue ...

With a short percentage of outstanding shares of 0.10%, comScore, Inc. (NASDAQ:SCOR) is among the 7 Best Machine Learning Stocks to Buy According to Short Sellers. comScore, Inc. (NASDAQ:SCOR) ...

Comscore has let it be known that it will seek Media Rating Council audits for its national and local television measurement offerings sooner than originally planned. At Comscore’s request, the target ...

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore ...

Among the challenges as media fragments is audience measurement. As viewers migrate across the video landscape using various devices, content providers and advertisers need to know the size of the ...

Growth-starved investors have rewarded companies that can increase revenues. But investors should dig into what is driving their growth. Internet analytics company comScore is an example. It reported ...