If Sydney Sweeney's latest controversy, which involves her role in a new provocative ad, feels like déjà vu, there's a reason ...

Here's what to know about the backlash to Sweeney's recent ad for a sports prediction platform.

Sydney Sweeney's nude sports trading app ad drew backlash from Olympic athletes, but PR experts say it may not damage her brand at all.

Female athletes claim Sydney Sweeney is trivializing women's sports by sexualizing them. But the Novig ad isn't the issue – ...

Olympians and other athletes say the mostly nude ad reinforces the sexualization they have spent decades fighting in their ...

Female athletes are pushing back on Sweeney’s provocative sports ad, saying it sends the wrong message about women in sports.

Fitness influencer and trainer Oriana Arbour calls out influencer outrage over the Sydney Sweeney Novig advertisement.

Paige Spiranac sent a direct message to people attacking Sweeney’s looks after the Novig ad backlash. Paige Spiranac has taken Sydney Sweeney’s side on X as the backlash over the actress’s Novig ad ...

Former UCLA gymnast Gracie Kramer posted a training montage: “idk what Sydney Sweeney was doing, but this is what a woman in ...

In a new one-minute ad for the sports betting site Novig, the actress Sydney Sweeney is dressed for about eight seconds. Well ...

Sweeney is seemingly increasingly building a strategic business, and controversy appears to be part of that.

Amy continued: "When we see the stats [saying] 64% of young girls drop out of exercise and sport before they reach the age of ...