Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
CRN

Fivetran Adds ‘Reverse ETL’ Capabilities To Its Data Movement Portfolio With Acquisition

Fivetran is buying Census, which develops its Reverse ETL platform for making prepared, trusted data in data warehouse systems available for operational and AI applications. Data movement tech company ...
Forbes

49 Top Email Marketing Statistics

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...
Marketing

Why 'Mad Men' Ideas Still Work—and When They Fall Short

"Mad Men" is a term coined in the 1950s to describe New York's Madison Avenue advertising executives, recently brought to the fore in the popular TV show of the same name. In the compelling world of ...
MacStories

App Marketing: My Extended Q&A for Paul Hudson’s Everything but the Code

Earlier this year, Paul Hudson asked me to answer a few questions about app marketing for a book he was writing called Everything But the Code. The book is finished now, and it’s full of great advice ...