Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
GameSpot

No Man’s Sky’s Voyagers Update Adds Custom Ship Building And More

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Every time Hello Games is readying an update for No Man’s Sky, ...
Smithsonian Magazine

The Precarious History of New York’s Iconic Chrysler Building

Architect William Van Alen’s plans for the building’s formidable steel helmet grew taller and more ambitious over time. NYPL On a mild October day in 1929, the architect William Van Alen watched from ...
NPR

Code Switch

What's CODE SWITCH? It's the fearless conversations about race that you've been waiting for. Hosted by journalists of color, our podcast tackles the subject of race with empathy and humor. We explore ...
Harvard Business Review

How Brand Building and Performance Marketing Can Work Together

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...
Harvard Business Review

Building an Insights Engine

How Unilever got to know its customers by Frank van den Driest, Stan Sthanunathan and Keith Weed Operational skill used to confer long-term advantage. If you had leaner manufacturing, made ...