Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
IEEE

A New Three-Parameter Flexible Unit Distribution and Its Quantile Regression Model

Abstract: This paper introduces a novel Poisson-unit-Weibull (PUW) distribution, which is defined on a unit domain and characterized by three parameters. The PUW distribution is capable of ...