GA4 Now Tracks AI Traffic | New “Native AI Assistant” Channel Explained
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GA4 Now Tracks AI Traffic | New “Native AI Assistant” Channel Explained
Google Analytics (GA4) now automatically detects traffic from AI chatbots and assigns it to a new channel group: Native AI Assistant. The medium is labeled as AI Assistant, making it easier to track: - ChatGPT referrals - AI search traffic - Generative engine visits This is a major shift in digital marketing attribution, finally proving the ...
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